Effective Date May 9th, 2020
DeepCool respects your right to privacy. This is the Privacy Policy for ("Site"). This Privacy Notice explains who we are, how we collect, share, use and disclose personal information about you, and how you can exercise your privacy rights.
This Privacy Notice only applies to personal information that we collect through our website at ("Website") and/or promotional programs(it does not apply to information collected by any third party). We may translate this Privacy Policy into other languages for your convenience. Nevertheless, the Chinese version governs your relationship with DeepCool, and any inconsistencies among the different versions will be resolved in favor of the Chinese version available here.
Please review this Privacy Policy carefully. By registering and using this Site, including, without limitation, signing up for offers and/or continuing to receive information from Company, you signify your acceptance of this Policy, and you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is subject to the Terms of Use posted on the Site. If you do not agree to the terms of this Policy, in whole or part, you should not use this Site or otherwise provide us with your personal information and should instantly cancel your registration (if you have signed up) by following the directions in the section "Opting-Out of Further Communications:"
You must be 14 years of age or older to access or use our Services. We do not knowingly collect or maintain the personal information of children under the age of 14. Anyone under the age of 14 is not permitted to access or use the Services and must not attempt to register an account or submit any personal information to us. We will take appropriate steps to delete the personal information of persons under the age of 14.
Types of information collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
This Privacy Policy explains how DeepCool handles the collection, storage, and disclosure of information, including personal information, regarding our Services. It also applies to any information we collect from the operation and use of Products we sell while connected to the This Privacy Policy does not apply to information collected by any third party, including through any application or content that may link to or be accessible from the DeepCool Services.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or PayPal account data), email address, and phone number. Similarly, we collect information from you when you submit a contact us form or sign up for our email list through the Site. We refer to this information as "Customer Information."
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Customer Information.
We collect Device Information using the following technologies:
-"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
-"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
-"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
Registration; Collection and Use of Information:
Anyone completing and submitting any or part of the forms on the Site is considered a "registrant." When you register with Company, you automatically allow registration in any and all of the other sites in the Company’s network (collectively, the "Network Sites"). Accordingly, we may share registrant personal identifiable information ("PII") with the Network Sites.
Collection of Information
Company only gathers personal identifiable information ("PII") that is volunteered during the registration process or in response to specific information requests. Examples of PII that may be requested consist of name, address, email address, and telephone number.We also collect credit card or other payment account information in connection with any purchase you make on or through the Site.The decision to provide PII is optional on your part; however, if you decide not to register or provide such information, you may not be able to make purchases on or use certain features of the Site or other services on or through the Site.
We also may automatically collect non-personal information that does not identify an individual user, such as IP (internet protocol) address, ISP (internet service provider), the Web browser used to visit the Site, the time the Site is visited, which Web pages were visited on the Site, a unique mobile device identifier (in connection with the use of the Sites or related services from mobile devices) and other anonymous Site usage data.
We may also connect personal information and non-personal information from users via "cookies" (small text files placed by us on user computers), single-pixel GIF image files (also called "Web beacons"), Web server log analysis and other similar technologies. Such information may be used to track usage trends and enhance the user experience and may be shared with third parties.
Information that you provide to us.
We will collect any information that you provide to us when you:
· make an enquiry, provide feedback or make a complaint over the phone, by email or on our websites;
· submit correspondence to us by post, email or via our websites;
· submit a customer service request by raising a ticket;
· order products or services from our websites;
· create an account to use the websites;
· apply to be a DeepCool Affiliate;
· update your profile and other account details;
· subscribe to our newsletter and mailing lists;
· fill in a form, conduct a search, post content on the websites, respond to surveys, participate in promotions or use any other features of the websites;
· submit reviews, comments and posts on the websites;
· contact other users on the websites;
· register to and/or attend our events;
· submit a resume, an application to a job vacancy or attend an interview or assessment;
· submit an application to join the DeepCool affiliate program; and
· ‘follow’, ‘like’, post to or interact with our social media accounts, including Facebook, LinkedIn, Twitter, Instagram, YouTube, Twitch, Steam, Reddit, Discord, and Google+.
Use of Information
We use your PII and non-personal information for internal purposes, such as to provide you with the Site and services, to notify you of new products or services, and to otherwise communicate with you.
To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other tracking technologies. We are not responsible for information collected by third parties in this manner, nor for the collection or use of information by other sites to which the Site is linked.
By providing PII and other information to this Site, registrant fully understands and expressly consents to the collection and use of such information and the transfer of such information to Network Sites and other parties, in accordance with the terms of this Policy.
Information Use
· We will use your information for the purposes listed below either on the basis of:
· performance of your contract with us and the provision of our services to you;
· your consent (where we request it);
· where we need to comply with a legal or regulatory obligation; or
· our legitimate interests or those of a third party.
· We use personal information and other data collected for the following purposes:
o To communicate with you when you contact us, submit inquiries or provide feedback, or to contact you directly about products or services you have ordered (on the basis of our legitimate interest in communicating with users and customers)
o To provide you with access to our websites in a manner convenient and optimal and with personalized content relevant to you including sharing your information with our website hosts and developers (on the basis of our legitimate interest to ensure our websites are presented in an effective and optimal manner).
o To create and maintain your accounts and allow access to our Services (on the basis of performing our contract with you).
o Certain parts of the Service enable you to communicate with each other, e.g. on our blog pages. We will use the information you have provided (such as your name and contact details) to enable you to communicate with each other (on the basis of our contract with you).
o To process and facilitate transactions and payments, and to collect and recover money owed to us (on the basis of performing our contract with you and on the basis of our legitimate interest to recover debts due).
o To provide technical customer support and respond to user inquiries (on the basis of our contract with you or on the basis of our legitimate interests to provide you with customer service), to deal with enquiries or complaints about the Service and share your information with our website developer, IT support provider, and payment services provider as necessary to provide customer support (on the basis of our legitimate interest in providing the correct products and services to our Service users and to comply with our legal obligations).
o To manage our relationship with you, which will include notifying you about changes to our terms of use or Privacy Policy, and asking you to leave a review or take a survey (on the basis of performing our contract with you, to comply with our legal obligations and on the basis of our legitimate interests to keep our records updated and study how our websites and services are used)
o Solicit input and feedback to improve our products and services and customize your user experience (on the basis of our legitimate interest in providing the right kinds of products and services to our customers).
o Where relevant (e.g. where you are a DeepCool Affiliate, or one of our partners/collaborators, to contact you and manage and facilitate our business relationship with you and your employer (on the basis of performing our contract with you and our legitimate interest in developing our business relationship).
o To enable you to take part in prize draws, competitions and surveys (on the basis of performing our contract with you and our legitimate interest in studying how our websites and services are used, to develop them and grow our business).
o To process any job applications you submit to us, whether directly or via an agent or recruiter including sharing this with our third party recruitment agency (on the basis of our legitimate interest to recruit new employees or contractors).
o To keep in contact with you about our news, events, new Service features, and products or services that we believe may interest you, provided that we have the requisite permission to do so, and sharing your information with our marketing services provider (either on the basis of your consent where we have requested it, or our legitimate interests to provide you with marketing communications where we may lawfully do so).
o To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (on the basis of our legitimate interests in studying how our websites/services are used, to develop them, to grow our business and to inform our marketing strategy).
o To make suggestions and recommendations and share your information with selected third parties such as suppliers and partners, to enable them to contact you with information about things that may interest you (where we have your consent to do so).
o To interact with users on social media platforms including Facebook, LinkedIn, Twitter, Instagram, YouTube, Twitch, Steam, Reddit, Discord, and Google+ and, for example, responding to comments and messages, posting, ‘retweeting’ and ‘liking’ posts (on the basis of our legitimate interest in promoting our brand and communicating with interested individuals).
o To carry out aggregated and anonymized research about general engagement with our websites (on the basis of our legitimate interest in providing the right kinds of products and services to our website users).
o To use data analytics to improve our Service and products, marketing, customer relationships and experiences (on the basis of our legitimate interests in defining types of customers for our websites and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy).
o To protect, investigate, and deter against fraudulent, unauthorized, or illegal activity, including activities that are, or may be, in breach of our Terms of Use or applicable law, or investigating and preventing identity fraud (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).
o To enable us to comply with our policies, procedures and with law, to enforce our legal rights, or to protect the rights, property or safety of our employees and workers and share your information with our technical and legal advisors (on the basis of our legitimate interests to operate a safe and lawful business or where we have a legal obligation to do so).
· As outlined above, in certain circumstances we may use your personal information to pursue legitimate interests of our own or those of third parties. Where we refer to using your information on the basis of our "legitimate interests", we mean our legitimate business interests in conducting and managing our business and our relationship with you, including the legitimate interests.
· Where we use your information for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as your consent or a legal obligation).
· Special category information: "special categories" of particularly sensitive personal information (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) and information about criminal convictions and offences requires higher levels of protection. We need to have further justification for collecting, storing and using this type of personal information. We have in place an appropriate policy document and safeguards which we are required by law to maintain when processing such data. We process special categories of personal information:
· In limited circumstances, with your explicit written consent; where we need to carry out our legal obligations or exercise rights in connection with employment; where it is needed for reasons of substantial public interest, such as for equal opportunities monitoring; Where it is needed in relation to legal claims or where it is needed to protect your interests (or someone else's interests) and you are not capable of giving your consent; or where you have already made the information public.
Sharing Information
Company reserves the right to use registrant PII: (1) as disclosed at the time such information is provided and (2) as disclosed in this Policy.
We DO NOTrent, sell, or otherwise share your PII and non-personal information for any purpose other than those limited purposes described herein. Those limited purposes may include sharing such information with Network Sites and vendors who need the information to process and fulfill customer transactions.
By clicking a submit button or taking other action on the Site to make a purchase and providing personal information on or through the Site, you agree:
* all information you have provided is true and correct to the best of your knowledge;
you are establishing a business relationship with Company, the Network Sites, and its other marketing partners; and
We may work with third-party marketing and advertising companies ("Ad Networks"). These companies may collect and use information about your use of the Site or services in order to provide advertisements about goods and services that may be of interest to you. Advertisements may be shown via the Site, the services, or third-party sites. These companies may place or recognize a unique cookie on your computer or use other technologies such as Web beacons. Our Privacy Policy does not cover any use of information that an Ad Network may collect from you. It also does not cover any information that you may choose to provide to an Ad Network or to an advertiser whose goods or services are advertised through the Site.
If you do not concur that Company may share your PII and non-personal information as described in this Privacy Policy, you should not register on and use the Site and, if you are already registered, you must immediately cancel your account, by following the instructions in "Opting-Out of Further Communications".
Company attempts to advise others who receive registrant PII to support this Privacy Policy. Please be aware, however, that we have no control over such other party's information use practices and we are not liable for any failure of such party to adhere to this Policy or otherwise to violate your privacy.
Finally, Company may disclose registrant PII in order to: (1) comply with applicable laws; (2) respond to governmental inquiries; (3) comply with valid legal process; and (4) protect the rights or property of Company, the Network Sites, or other registrants of this Site.
Your Data Protection Rights
You have the following data protection rights:
If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the "How to contact us" heading below.
You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided under the "How to contact us" heading below.
Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Security, Fraud, and Abuse:
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Company regularly reviews these measures to better protect you. However, we do not and cannot guarantee the security or integrity of the information, and we have no liability for breaches of said security or integrity or third-party interception in transit. Please be advised that any transmission of data at or through the Site is at your own risk.
Opting-Out of Further Communications:
Site registrants may opt-out of receiving further communications from Company. Registrants may, at any time, choose not to receive promotional emails from Company or Network Sites by (1) following the "unsubscribe" instructions in any such e-mail received by registrant, or (2) writing to
Note that unsubscribing from one email list does not automatically unsubscribe you from any other email list that you may be on. Please read the email carefully to find out which list you are unsubscribing from.
Registrants also may opt out of receiving telephone calls from Company or Network Sites with whom we have shared your information by requesting to be placed on its company-specific do-not-call list.
Mobile Services
Any information we obtain from you in connection with any mobile service, including SMS services, may include your name, address, mobile phone number, your mobile service provider's name, and the date, time, and content of your messages. In addition to any fee we may charge, your mobile service provider's standard messaging rates apply to our confirmation and all subsequent SMS correspondence. All charges are billed by and payable to your mobile service provider. We will not be liable for any delays in the receipt of any SMS messages, as delivery is subject to effective transmission from your network operator. SMS message services are provided on an AS IS basis. You may opt out of mobile services via email to or by sending "STOP", "END", "QUIT" to the SMS text message you have received. However, such opting out will not apply to any communications from our other website offerings you have registered for or from the Network Sites to whom we may have already provided your information.
Account Information:
When you create a DeepCool account, we store and use the information you provide during that process, such as the first and last name you enter, email address, zip code, physical address, and any other information you may provide during the account creation process, such as a gender, phone number, or birth date. We may publicly display the first name and last initial that you provide, as well as any photo or other content you submit through the account creation process, as part of your account profile. We also store and use any preferences you provide to personalize your user experience, including dining and activity preferences. You can later modify some of the account information you provide through your account settings. If you believe that someone has created an unauthorized account using your personal information, you can request its removal by flagging it.
Links to Other Sites:
The Site may contain links to other sites or allow others to send you such links. A link to a third party’s site does not mean we endorse it or are affiliated with it. We exercise no control over third-party sites and are not responsible for the privacy practices or content of those sites. Your access to such third-party sites or content is at your own risk. You should always read the privacy policy of a third-party site before providing any information to the site.
Transfer In Certain Circumstances:
In its sole discretion, Company may transfer, sell or assign information collected on and through this Site, including without limitation, PII and other registrant-provided information, to one or more third parties, as a result of the sale, merger, consolidation, change in control, transfer of substantial assets, reorganization or liquidation of Company and/or Network Sites.
International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).
Specifically, our Website servers are located in the People’s Republic of China, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries.
However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Notice.
Our Binding Corporate Rules / Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third-party service providers and partners.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time, in whole or part, in its sole discretion, in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will notify you by the email address specified in your account or by means of notice on the Website prior to the change becoming effective. Amendments to the Privacy Policy are effective immediately when posted on this site. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically checking for any changes to this Privacy Policy. Your continued use of any DeepCool Service after we post any amendments to this Privacy Policy will be deemed your acceptance of the changes to this Privacy Policy. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can determine when this Privacy Policy was last revised by referring to the date it was "Last Updated" above.
Contacting Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, you may write to us at: Please provide complete information to facilitate your request, as well as your complete contact information.